June 2026
Atlanta-based Cakes Castle launches its online store in under 30 days, in time for the World Cup
Owner, Cakes Castle
Director & Founder, TIBL
TIBL has begun a year-long engagement with Cakes Castle, the Atlanta-area bakery owned by Patricia Martin, to expand the shop’s online business by taking enterprise-grade AI tools and putting them within reach of a Main Street business owner.
Phase 1 kicks off with the launch of the bakery’s new web presence at cakescastle.com, timed to line up with the FIFA World Cup that Atlanta is helping host this summer.
When the two companies first started working together in mid-May 2026, the goal sounded audacious to Pat. She had heard the online-presence pitch from consultants before, and every website build until then required hours in a week she didn’t have to spare. There simply wasn’t a way to do it easily.
Cakes Castle had come onto TIBL’s radar in the first place because its Google Business listing had no website attached. It led to a first meeting, equal parts curious and intriguing, where Tony and Pat traded stories about those earlier attempts and the vendors who, back when the bakery opened three years ago, had promised services they never delivered.
This is the exact problem TIBL set out to solve: to close the gap between Main Street businesses and the technology they need to thrive, and to show that AI can be an affordable tool when it is harnessed by experts who know how to help. For Pat, that meant a simple promise: a fully functional online store in less than 30 days, without adding a single stressful hour to her week.
That store launched during the first week of the World Cup, and it is only the first phase of the year ahead.
That is the real shift for Main Street. The kind of AI that once belonged only to companies with marketing teams and deep budgets now sits in Pat’s hands, at a price she can plan around. She no longer has to choose between baking and keeping up online, and she can hold her own against far bigger names.
Low monthly technology cost. Covering:
- Website hosting
- Advanced analytics
- AI creative tools
A new model for website costs
The old way meant an agency retainer or a developer on call, plus separate subscriptions for hosting, analytics, and creative software, often hundreds of dollars a month. Rolling it all into one flat rate turns the website from a large, unpredictable expense into a small, steady operating cost that keeps paying for itself.
Behind the launch
Delivering all of this in under 30 days meant pairing the right platform with hands-on AI work. The key pieces behind the launch:
- AI-refreshed product photography. Every product photo was refreshed with AI models tuned to preserve the detail of the original shots rather than replace them, so the cakes online look exactly like the ones in the case.
- AI-assisted product descriptions. Every product description was written with an AI assist, capturing each cake in Cakes Castle’s own voice while keeping the whole catalog consistent.
- Built on Shopify. The store runs on Shopify, the gold standard for online commerce, giving Pat the checkout, inventory, and payments the biggest brands rely on, without the enterprise price tag.
- A digital menu and online order form. The full bakery menu went digital, from cheesecakes and custom cakes to gluten-free and vegan options, with an online order form so customers can browse and place orders in a few taps, day or night.
- A World Cup 2026 collection. Tournament- and team-themed cakes, merchandised up front to meet the wave of visitors Atlanta is hosting this summer.
- Built with WISLR. The site was built through TIBL’s partnership with WISLR for Tucker & Chamblee website development, getting a world-class site online in record time at a price Main Street can afford.
- Fast and mobile-first. Quick to load and easy to use on a phone, where most of Pat’s customers find her.
A marketing task, transformed
Product marketing used to mean a photo shoot, a copywriter, and a website update. Now it is a two-minute habit for Pat:
- 1 Pat snaps and speaks. For every cake she makes, Pat takes a quick photo on her phone and dictates a short description: the ingredients, and what makes it special.
- 2 She sends it off. That photo and voice note go straight to TIBL. No editing, no formatting, no writing.
- 3 TIBL does the rest. TIBL processes it into professional product photography and a detailed, polished product page and description.
- 4 New customers find it. Those pages pull in new traffic from online sources, from organic search to AI-driven local discovery.
In a few minutes, Pat can build new marketing pages and get right back to running her main business.
Before and after
“Other folks tried to sell me on going online for years, but the price was never right and it always sounded like a big effort. But TIBL said they would take care of everything and it wouldn't add any more stress to my week. And they were true to their word.”
- A fully functional online store launched at cakescastle.com, built on Shopify
- Product photography refreshed with AI that preserves the original detail
- Built and live in under 30 days
- Phase 1 of a year-long plan to expand the bakery’s online business
- Big-brand AI capabilities made affordable for a Main Street owner
What’s next
TIBL was founded by experts who have spent the last 20 years helping multi-million-dollar brands grow online. Now that expertise has been synthesized for the businesses who need it most, so a Main Street owner can harness it for ideas as big as Wall Street.
The vision is to open a new sales and marketing channel for every Main Street business in Georgia, and to be a partner with them every step of the way: not to overwhelm them, but to nurture and encourage them to dream big, and to help them build a plan to get there.
“Every big brand has a plan to grow by 5-8x over a period of time. They have the people and the resources. Before the AI era, a Main Street business owner likely never fathomed they could also achieve that kind of growth. TIBL is on a mission to make that possible for 300 small businesses this year. Cakes Castle now has a whole new marketing channel for 2026: organic searches for baked goods, as well as customers who are using AI to find local products and services. With new visibility, sales will climb. We want all local businesses to have that kind of momentum.”
For Cakes Castle, the entire digital transformation came to a $3,500 investment. That is the real takeaway: an affordable framework, not a one-time project, that any Main Street business can repeat to change how it shows up online and how customers find it.
The road ahead
Cakes Castle joins TIBL’s Main Street Accelerator
From here, Cakes Castle joins TIBL’s Main Street Accelerator, an ongoing program in which TIBL’s AI consultants work alongside Pat to manage every aspect of the bakery’s online presence with AI tools.
In practice, that means putting the power of Claude Code and other best-in-class tools directly in the hands of a business owner. The goal is simple: as much comfort and control as Pat wants. Some owners want to run everything themselves, others would rather hand it off, and Pat sets that level herself, changing it whenever she likes. When she’s ready, she can update her website or launch a campaign just by prompting it, and for anything she’d rather leave to the experts, she has TIBL.
TIBL’s core offering runs against the grain of an AI industry that has aimed these technologies squarely at the enterprise. Helping local businesses past that is the part TIBL loves most, and the joy it wants to share with them. These tools aren’t unavailable to you; they just aren’t being positioned for you, and that needs to be corrected.
What that covers
- Training and enablement
- Business operations evaluation and improvement
- Marketing and strategy
The efficiency and affordability a business owner should expect from an AI-driven program.
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